Natalia Popovych, president, PGP Group
Nationwide ad promotions work when they make countries get noticed via marketing videos which help individuals identify these nations. Whenever you view Ukraine’s promo videos, you may be happy to visit your nation represented on world stations, but unintentionally you might be guessing: can it be Romania, Montenegro, Bulgaria or other European country? Numerous choices associated with the audience that is international Ukraine are designed online, and also this channel is yet become effortlessly involved by our state. A breakthrough when you look at the country?s image policy may happen whenever it succeeds in positively surprising the planet, since was the scenario utilizing the Orange Revolution. No artificially produced project or PR campaign can create an impact like this.
Vasyl Miroshnychenko, partner, CFC asking (designer of Ukraine’s branding strategy)
We declare that specific information promotions united by the motto ?Ukraine. Going within the quick late? be recognized in 4 to 5 years when Ukraine has enhanced on its indices that are main. They have victoria hearts dating only dropped in the past two years if we look at Ukraine?s index of economic freedom or corruption. Whenever information campaign just isn’t appropriate and disputes with truth, we suggest postponing its execution. The ?Ukraine. Exactly about U? videos were targeted at attracting curiosity about Ukraine and its particular tourist and business possibilities. Except, possibly, a beach that is ideally clean I do not see such a thing inside them that sets Ukraine aside. Czytaj dalej
